Our goal was to bring to life the energy and limitless opportunity for collaboration, community and partnership at One World Observatory, while acknowledging and being respectful of the history of the One World Trade site.
Brands and partners needed to see OWO as more than just a tall building with a view. That it exists as a shared moment, a point of connectivity and inspiration for both domestic travelers and international guests. OWO story is a powerful narrative of hope and resilience, of community and shared experiences. OWO brings people together from across the world and showcases the greatest city on earth in an unparalleled way.
We brought this high value to life with a look that showcases clean open air breathable space, where inspiring photography, crisp typography, sleek patterning can exist to present the brand in a high class light.
